SOAR: Sebuah alternatif Strategic Planning

SOAR sebagai strategic planning framework sudah mulai dikenal khalayak. Beberapa orang sudah membicarakan, mencari tahu, dan bahkan mungkin mempelajari.

Salah satu pandangan yang berkembang adalah mensejajarkan begitu saja antara SOAR dengan SWOT. Sebenarnya dimana sih titik bedanya?

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NOKIA: Revitalising the corporate values

“I’ve had a professional relationship with Ashridge Consulting for 20 years. The key word that comes to mind is partnership. They are also leading edge, very easy to work with and proactive.” (Bruno Dalbiez, Member of Nokia’s Organisation Development and Change Team)

Nokia at a glance

Finland-based Nokia, was established as a wood pulp mill in 1865. By 1994 it was in the technology and mobile communications business and by 2000 it had just under 60,000 employees in over 50 countries with sales of 31 billion Euros. Responding to such extraordinary growth, Nokia’s Group Executive Board identified a need to refresh the corporate values and to bring them to life for the thousands of new employees around the world.

An Appreciative Inquiry (AI)

Using a high participation approach called Appreciative Inquiry, Ashridge worked in partnership with Nokia’s Organisation Development & Change Team to find out where the values were already most alive and help them grow from there.

Appreciative Inquiry is the art of discovering and valuing the factors that ‘give life’ to an organisation, group, individual or relationship. Best examples of the past and the present are recalled and rigorously understood to set the stage for well-grounded visualisation of what could be possible in the future.